Johanna Pendley
Designer, Illustrator, Strategy




Ellywell - to provide relief families can trust


Brand Development & Strategy, Naming, Visual Identity, Brand Standards, Packaging


Ellywell is a sugar-free, zero calorie, diabetic-friendly, high quality pain and fever relief for young kiddos. Before coming to Silly!, they were without a name, brand strategy and visual identity. As their new brand partner, we positioned the brand to be trustworthy, playful, and sincere.